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TROTTINETTE TOYS WEBSITE.jpg
TOYS.png
TROTTINETTE.png

CONCEPT
SOLO PROJECT

PROJECT TYPE:

CREATE
AN E-COMMERCE
WEBSITE

DURATION:

2 WEEKS SPRINT
MARCH 2022

TOOLS: 

OPTIMAL WORKSHOP 
GOOGLE FORMS 
FIGMA
ZOOM

OVERVIEW

PROBLEM

SUMMARY PROCESS

RESULT

DELIVERABLES

IN-DEPTH CASE STUDY

PROTOTYPE VIDEO

Trottinette Toys has been the Crouch End neighborhood toy shop since 1996 located at the heart of the cozy town.
Trottinette Toys Store customers are varied — but consists mainly of young families looking for good toys who value quality.

A year ago, Trottinette Toys Store saw an opportunity to support the local community by allowing people to order products online. They built their own website but were not pleased with the results. The online Store has plenty of website visitors but few completed purchases.

I based my research on the British Design Council process within the Double Diamond model. 

Firstly, I run screener surveys, then conducted user interviews to discover online customers’ goals, behaviors, pain points, and attitudes. I implemented a competitive analysis that included task analysis, feature and content inventory. To understand how customers usually classify toys into categories, I implemented an unmoderated card sorting exercise via Optimal Workshop. 

After building a design guide, I finalized my project with the high-fidelity Figma mockup. 

A high-fidelity clickable prototype of the customer journey from homepage to basket, created on Figma. This design took into account E-commerce industry standards as well as user insight and feedback.

  • 15 survey responses

  • 5 user interviews

  • Competitive/comparative analyses (Task/Feature/Inventory)

  • User persona, journey, flow, and problem statement

  • How Might We statements 

  • Card Sorting test Utilizing Maze.co with 10 respondents

  • Usability testing (a total of 6 in-person)

  • A high fidelity clickable prototype built on Figma

  • A project presentation to a peer audience

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