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Phantasia Video

MY ROLE:

CLIENT PROJECT

PLATFORM:

WEBSITE

PROJECT TYPE:

IMPLEMENTING
A FEATURE

DURATION:

TEAM:

3 WEEK SPRINT
MAY 2022

4 UX/UI DESIGNERS

TOOLS:

My role was to interview creators and synthesize findings.


I implemented comparative research, created a user journey, and a user flow.
I also contributed to wireframes (lo-fi/mid-fi) and a prototype which then was tested. I implemented multiple iterations based on usability testing results.

I played the role of the key facilitator for communicating our group ideas to the client.

ADOBE PHOTOSHOP / FIGMA / OPTIMAL WORKSHOP /  GOOGLE SURVEYS / MAZE HEATMAPS / PEN & PAPER / ZOOM /  SLACK

DEAR VISITOR: 

To save your precious time I made two versions of each case study (short & full).

Short is BELOW on this page.

For the full version please click this button below:

IN-DEPTH CASE STUDY

Disclaimer: The full version consists of images and all the answers to why's :)

PROTOTYPE VIDEO

OVERVIEW

PROBLEM

SUMMARY PROCESS

RESULT

DELIVERABLES

CONCLUSION

Phantasia is a new social marketplace for independent artists and art seekers.

Phantasia has created an entire ecosystem that merges social networks, financial support, and collaborative features into a multi-sector art marketplace.

When our team got the brief, Phantasia was at the stage of a soft launch.
The Phantasia team was primarily working on the overall design, UI & UX of the platform.


However, there were still areas that needed improvement and change.

Our team was tasked to solve the following problem:

To implement a feature that allows users to sort, arrange, and customize their own profiles.

By conducting user research, competitive/comparative analysis, interviewing potential users of Phantasia platform, and running two differents moderated and unmoderated tests, we slowly started to uncover all of the requirements that new feature of Phantasia would need to satisfy users needs.
 

We implemented a simplified profile builder that allows creators to express themselves online. Profile builder lets users add images, image carousels, videos, and even music to make their profile page to stand out. 

 

We used features found in website builders, since user tests showed that respondents felt the most comfortable arranging items within sections, grids, layouts, and also by choosing templates.
 

  • 10 user interviews

  • Competitive/comparative analyses

  • User persona, journey, flow, and problem statement

  • Moderated test with 7 respondents

  • Card sorting test utilizing Optimal Workshop with 5 respondents

  • Usability testing (a total of 12 in-person) and additional remote testing using maze.co (with 7 respondents)

  • Digital Wireframes 

  • High fidelity mockups

  • Clickable prototype of the designs

  • Make design and usability recommendations for improvement

  • Final presentation to the client

  • Handover for backend development phase

After the 3-week sprint, my team was able to produce a feature which was supported by extensive UX research. The client was very satisfied, and was able to take from

this sprint a valuable function that provides a unique selling point to the Phantasia platform.

 

My key learning from this sprint was regarding project pacing, and ensuring that the scope of the project was well defined through effective and transparent communication with the client and teammates.

TESTIMONIALS

“Alina has worked with us as a UI/UX designer, helping us improve our existing design to go from an MVP to a finalized product. The research & work was great, adding a lot of value to the project. Users needs were perfectly understood and I also appreciated the interest in our vision and mission. Highly recommended designer !"

ADRIEN LADAN / PHANTASIA / CEO

"I had the pleasure of working with Alisha on our final client project. She helped design the flow and agenda for our web application. She fearlessly championed our users, ensuring our designs always met their expectations. Her visual design skills, both elegant and sophisticated, and her user experience design abilities make her a well-rounded interaction designer, genuinely gifted. It was inspiring to work with someone that shared a passion for design and user experience."

OLATEJU ATI-JOHN / GENERAL ASSEMBLY STUDENT / UX DESIGNER 

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