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IRISH WRECKS WEBSITE.jpg
IRISH.png
WRECKS.png

CONCEPT SOLO PROJECT

PLATFORM:

WEBSITE

PROJECT TYPE:

REDESIGN

DURATION:

TOOLS:

1 WEEK SPRINT
MARCH 2022

PHOTOSHOP XD
FIGMA

ZOOM 

OVERVIEW

PROBLEM

SUMMARY PROCESS

RESULT

DELIVERABLES

IN-DEPTH CASE STUDY

PROTOTYPE VIDEO

During the UX Design Immersive course at General Assembly, I was assigned to redesign irishwrecksonline, a website that presents information about coordinates of shipwrecks, diving clubs/courses, and educational information about shipwrecks. My main goal was to refine the website and change its layout to attract more users of all age and categories. In this case study, I’m going to talk about the process, design decisions, and approach towards the redesign.

Irish Wrecks is a website that shares vital information about shipwrecks in Ireland for divers around the world!
This reason (and the obviously outdated UX/UI of the original website) was the driving force for my work. 

I undertook various exercises to help me narrow down and define a decisive ‘look and feel’ for this website redesign. These included a brand personality scale, a functionality compass, revising informational architecture, and conducting competitive/comparative analyses. 

I implemented industry and user research, utilized design principles and accessibility testing to deliver a re-skin, uplift and rebrand of the site. The design was responsive across three viewports with a design system that stayed true to the organisation’s brand values.

  • Design Guide

  • Logo

  • 2 Interviews 

  • Comparative/competitive analyses 

  • 3 viewports

  • A high-fidelity mockup

  • A project presentation to a peer audience

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